Initio launched in 2015 under the same ownership as Parfums de Marly, positioned deliberately further into intensity: high extract concentrations, dense bases and unusually strong sillage.
Side Effect and Oud for Greatness are its best-known releases, both trading on immediate impact rather than slow development. The marketing leans on claimed pheromone effects, which is presentation rather than chemistry.
Known for
- Side Effect
- Oud for Greatness
- Rehab
See also
Atelier CologneFrance, 2009
BDK ParfumsFrance, 2016
DiptyqueFrance, 1961
Etat Libre d'OrangeFrance, 2006
Editions de Parfums Frédéric MalleFrance, 2000
L'Artisan ParfumeurFrance, 1976
Maison Francis KurkdjianFrance, 2009
Memo ParisFrance, 2007
Parfums de MarlyFrance, 2009
Serge LutensFrance, 1992
Entry revised 17 September 2026. Something wrong? Send a correction.