Based in Sharjah, Lattafa spent decades as a regional manufacturer before a sharp rise in international visibility through the 2020s, driven largely by online fragrance communities.
The model is straightforward and effective: compositions in the style of far more expensive niche releases, at a fraction of the cost. Khamrah and Asad became reference points for how quickly a Gulf house can now reach a Western audience without a Western distributor.
Known for
- Khamrah
- Asad
- Fakhar
- Yara
See also
Ajmal PerfumesUnited Arab Emirates, 1951
AmouageOman, 1983
RasasiUnited Arab Emirates, 1979
Swiss ArabianUnited Arab Emirates, 1974
Entry revised 17 September 2026. Something wrong? Send a correction.