Creed presents itself as founded in London in 1760 as a tailor, moving into scent for its clients and later relocating to Paris. Independent evidence for the earliest dates is thin and some historians dispute the claim. The influence of the modern house, run by the Creed family until its sale in 2023, is not in question.
Green Irish Tweed, in 1985, set a template for fresh masculine fragrance that competitors followed for decades. Aventus, launched in 2010, became one of the most imitated men's scents ever made; its smoky pineapple opening spawned an entire category of homage.
Known for
- Aventus
- Green Irish Tweed
- Silver Mountain Water
Entry revised 17 September 2026. Something wrong? Send a correction.