Colonia launched in Parma in 1916: Sicilian citrus over lavender and rosemary, in the yellow cylindrical box the house still uses. It became a signature of Italian tailoring and was worn on screen by much of mid-century Hollywood.
The house nearly disappeared before being revived in the 1990s by a group of Italian businessmen, and was later acquired by LVMH. The Colonia range has expanded considerably, but the original remains the reference point.
Known for
- Colonia
- Colonia Intensa
- Oud
See also
Entry revised 17 September 2026. Something wrong? Send a correction.